When your organization is hiring, you’re competing for the same talent as every other organization out there. That can be challenging if your business is smaller. How do your benefits and perks measure up against larger companies? Maybe not great. So, how can you attract top job applicants?
You’ve got to remember what you’re good at … and why working for a small company rocks!
An online search for top companies to work for turns up a familiar list: Pinterest, TripAdvisor, Starbucks, Capital One, Nike … These are great organizations … and they spend millions on branding. And that branding extends into their recruiting—making it easier for them to draw applications when they have openings. Who hasn’t heard of all the great benefits and perks of working for Apple or Google?
Can’t afford this kind of branding (even if you could afford those perks)? Consider what’s great about small organizations …
Right out of college, I took a job with a small business. There were 12 employees. Over the course of the next 15 years as the company grew, there were numerous opportunities for promotions and challenging ventures and assignments. Popping by one of the owner’s offices to give them updates on projects or just say “hi” was expected. Each employee had to truly own all components of a project because there wasn’t anyone else to do it … solving challenges and building close relationships at every step along the way. There were high levels of trust and responsibility.
Which brings us to the small business perk list to spotlight for your job applicants:
- Flexibility. Most smaller businesses offer greater levels of work flexibility. Special situations are often handled case by case.
- Ownership. Working for a small business puts you closer to the action. If you want to see how an organization works, small companies give you a close-up view.
- Variety. When you’re part of a smaller organization, your role is usually broader. So, it’s less likely you’ll be bored. Your experience will be more diverse.
- Less bureaucracy. Decisions are usually made faster. It’s easier to be agile when decisions don’t need to go through as many people. Want to try a new process? You can get the go-ahead quickly.
- Closer relationships with top people. Smaller businesses have fewer layers, so your ideas, concerns and work feels more entrepreneurial. Your ideas can go from the boss or owner and back to you sometimes in minutes.
- More growth potential. Well-conceived small businesses can grow large quickly. Being on the front end of this growth will open up opportunities.
Big companies have some obvious advantages when it comes to hiring. They can often offer bigger salaries, more robust benefits and stability. But working for your smaller organization has advantages too. Take stock of those and be sure to point them out in your job postings and interviews.
Branding/social media – Attracting the Right Job Candidates With Online Employer Branding
Networking/referrals – 6 Sources for Recruiting Your Next Employees